Creative use of colour not only engages our audience but also reflects the kind of organization we are. Not just that, but we should be seen as colourful to match our diverse global spread. So colours can also be used to express the values of our brand.
-From the GUIDELINES for the new CISV Brand Identity
So, by now you've seen the new logo, but before you go making new JB t-shirts, check out the brand new new brand GUIDELINES. These are some seriously comprehensive details about what you can and cannot do with the new "brand idendity." ...For the record, the NJRs are officially fond of "pantone warm red." What's your favourite pantone?
Check out: http://resources.cisv.org/branding/index.html
brand identity love,
Kath & Al
3 comments:
pantone 347 rocks
The NJRs aren't sure about pantone 160...
The NJRs also aren't familiar with the word panton...
...can anyone offer a definition?
Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey, USA. It is known for its Pantone color matching systems, used in a variety of industries, primarily printing, although it is sometimes used in the manufacture of colored paint, fabric and plastics. The company is most well known for their Pantone Matching System (PMS), a proprietary color space.
also. i sure dig pantone 123. as much for the number as for the colour.
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